February is a month of love! Have you received a gift from a friend or loved one since the month began? Not even for Valentine’s?

It’s alright, you’ve been on our mind. We have a free SEO package specially designed for you. Keep reading to find out everything you need to know about it.

Definition of some useful terms

These are definitions of some relevant terms to facilitate your reading.

  • Crawl 

This refers to the automated process of searching for recent or updated web pages and indexing them. Search engines discover URLs by following links, reading sitemaps, etc.

  • Crawler

This refers to the automated software that discovers or fetches pages from the web and indexes them.

  •  Index

This is where search engines store all the web pages they have discovered. The index entry for each page describes the content and location (URL) of that page.  

  • Web traffic

This is the amount of data sent and received by visitors to a website.

  • Algorithm 

An algorithm is simply a piece of computer code that makes a decision or recommendation based on previous recorded instructions.

WHAT IS SEO?

SEO is an abbreviation that stands for Search Engine Optimization. It is the process of creating visibility for a website by using varied techniques to increase the quality and quantity of web traffic to that particular site or web page through search engines like Bing, Google, etc. This process is the reason why when you search for a product on any search engine, the results pulled, feature certain sites in an order of relevance.

HOW IT WORKS 

Search Engine Optimisation works in a very unique way. Engines such as Google and Bing use internet bots to crawl pages on the web by moving from one site to the other to compile information about pages and arrange them in an index. The concept of the index can be likened to a shopkeeper of a huge shop who can pull out a product list to help you locate the product of your choice.

The various search engines also have algorithms that analyse pages in the index, and take into account hundreds of ranking factors or signals, that are useful in determining the order in which pages should appear in the search results for a given query. 

It is important to note that paid search ads are different from search rankings. This is because it is not possible to pay search engines to get higher organic search rankings.  You would have to put in extra work to make your website rank higher than others.

At TimeTells Innovations LLC, we have SEO experts who can give you valuable advice on how to make your site rank higher than your competitors.

WHY SEO IS SIGNIFICANT FOR MARKETING 

SEO is the keystone of a holistic digital marketing ecosystem. When advertisers understand what website users/ customers want, it is easier to utilise that knowledge in creating the best digital advertisements or campaigns across various websites, and social media platforms.

To iterate the point concerning the significance of SEO to digital marketing,  it is important to note that trillions of searches are conducted by internet users every year, often with the intent to engage in commercial activities including finding information about products and services. ‘Search’ is often the primary source of digital traffic for brands and this complements other marketing channels. This means that having greater visibility and ranking higher in search results than the competitors in your field can have a material impact on the growth of your business.

Use our free Search Engine Optimization tool and experience the process for yourself. 

HOW TO IMPROVE YOUR SITE’S RANKING.

  1. Publish relevant authoritative content.

There’s really no shortcut or easy way around this. You need to work hard to research, write and publish content that has authoritative value in your field. At all times, you need to present yourself as a relevant source of information for your audience. 

  1. Use a specific keyword phrase for each content you publish.

You should make sure that for every post or marketing material you publish, a specific keyword phrase is present. It is advisable to use only one specific keyword phrase because it makes it easier for the web page to achieve search engine ranking.

  1. Update your content regularly

The more content is updated on a page, the more relevance that site acquires. It is advised to make it a point to revisit old content to make relevant revisions so that the post remains new and up to date. 

  1. Use alt tags

These are also known as alternative text or image descriptions. They are helpful with site rankings because they assist search engines to easily locate your page. Note that for this to work, you have to write out the name of the destination instead of simply writing “click here to find. . .” By using descriptive links you will not only improve your Search Engine Optimization, but you will also make reading easier for readers with disabilities who rely on screen readers.

  1. Add relevant links

It is advisable to include relevant links to content relating to the topic you’re writing about. This helps to boost your credibility and authority.

Check out this helpful SEO beginner-friendly tutorial.

SOURCES

Visit these sites to learn more about SEO.

https://www.mtu.edu/umc/services/websites/seo/

https://developers.google.com/search/docs/beginner/seo-starter-guide

https://www.wordstream.com/seo

https://youtu.be/DvwS7cV9GmQ

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